Blog
Marketing. AI. And the work that makes them click.
From Canvas to Action: Why Copying 'What Works' Is the Riskiest Move
This is Part 3 of a series on strategic frameworks. Part 1 covered the analysis toolkit (SWOT, PESTLE, Competitor Analysis). Part 2 explored the Business Model Canvas - your strategy's brain. This pie
The Business Model Canvas: Your Strategy's Brain
This is Part 2 of a series on strategic frameworks. Part 1 covers the analysis that feeds into your canvas - SWOT, PEST, and Competitor Analysis. Part 3 explores how to turn your canvas into actionabl
The Strategic Analysis Toolkit: Feeding Your Strategy's Brain
This is Part 1 of a series on strategic frameworks. This piece covers the analysis that feeds into your Business Model Canvas. Part 2 explores the Canvas itself - your strategy's brain. Part 3 shows h
Why Your Marketing Strategy Keeps Failing — It's Not the Strategy
Most marketing strategies don't fail because they're wrong. They fail because nobody built the bridge between strategic intent and daily execution. Here are the three breakdowns creating the gap and t
Why So Many of Us Hate Creating Strategies...and how the MVP mindset trained us to skip the "boring" bit
"Launching campaigns is fun. You see the revenue and engagement.
VEO 3 + Nano Banana: The AI Creative Tsunami Every Marketer Needs to Navigate
Everyone's flooding LinkedIn with AI-generated content, dropping 'Nano Banana' in comments like it's a secret handshake. Behind Google's VEO 3 and Nano Banana hype lies a deeper story: while these too
The Strategy Gym Membership Problem: Why Most People Quit AI Before They Even Start
AI isn't a miracle tool, it's a membership. Like the gym, results come from reps, routines, and follow-through. This piece shows how to make AI habits that actually last.
Google Notebook LM Review: How I Saved 5+ Hours Analyzing Research Docs with AI
Six hours of highlighting brand books? No thanks. I tried Google's Notebook LM to see if AI could cut the grind. Spoiler: it did, in under 30 minutes.
The Marketing Choice Paradox: Why Too Many Options Kill Growth
Every week brings new marketing methods, tools, and case studies. We analyzed why this abundance creates decision paralysis and identified the strategic framework that helps companies choose what actu
The 3-Week Shift That Changed Everything: A Google Trends + Claude Campaign Case Study
This case study reveals how analyzing 5 years of search patterns uncovered a critical timing shift. People were searching 11 days later than in previous years. Learn the practical workflow that helpe
Agile by Design: The Loop Behind ADER Edge and Your Next Strategy
Rigid plans crack the moment assumptions change. From day one, we chose a different strategy route: continuous cycles of planning, building, inspecting and adapting.
Sybill, tl;dv, and Fireflies — Which AI Notetaker Won Our Trust?
We share our journey of finding the right AI note-taking solution for our consulting work. After struggling with inconsistent meeting notes and different interpretations between team members, we teste