SCALE WITH
AN EDGE.

The marketing and AI partner
for digital brands.

[ DATA / 02 ]Our
Capabilities
[ ANALYSIS REPORT ]

Three Patterns.
One Root Cause.

ERR_01

AI Is Running. But Toward What?

// Tools running. Prompts firing. Output everywhere. Your team is busy with AI. Output is faster. Outcomes haven't moved.

ERR_02

Your Numbers Have Stopped Moving.

// CAC climbs. ROAS drops. Attribution breaks. You've shifted budget, tested channels, swapped tactics. Every fix is a guess.

ERR_03

You're Reacting, Not Building.

// Your team reacts to whatever's loudest. Not because they're slow. Because nothing is built to stack. Every quarter looks the same.

[ DIAGNOSIS ]
You bought AI for marketing. You never connected marketing to AI.
[ CONSENSUS ]

Most companies know marketing and AI need to click.

[ REALITY ]

Almost nobody makes them click in practice.

This Is Why
We Built
ADER Edge.

35+YEARS OF COMBINED EXPERIENCE
250+MARKETING STRATEGIES DEVELOPED
20M+AD BUDGETS MANAGED
[ ORIGIN / 01 ]

ADER Edge started as a research project. Early 2023. Two marketing experts asking one question: how does AI actually fit into real marketing work?

Not as a trend. Not as theory. As something a team can actually use in their day to day.

We've been trying to answer that question ever since. With real clients and challenges. With tools we built or tested along the way. With one goal: make marketing and AI click.
In practice. Not just in theory.

[ BRANDS WE'VE WORKED WITH: ]
AG1/Wayfair/HelloFresh/Omio/Etsy/Peek & Cloppenburg/Bikeleasing/Tide/AG1/Wayfair/HelloFresh/Omio/Etsy/Peek & Cloppenburg/Bikeleasing/Tide/AG1/Wayfair/HelloFresh/Omio/Etsy/Peek & Cloppenburg/Bikeleasing/Tide/
[ CAPABILITIES ]

Six domains.
One system.

Pick where you're stuck. We'll build from there.

[SVC_01]

Market & Audience

>Market Analysis
Where your market stands, and what's shifting, so you know which opportunities to move on and which risks to watch.
>Competitor Map
Who your competitors are, how they position, and how they market themselves, so you know exactly where to differentiate.
>Audience Profile
Who's actually buying, why, and where to reach them, so your message and media spend land with the right people.
[SVC_02]

Brand & Positioning

>Brand Audit
Whether your brand, positioning, and messaging actually say what you want them to, and where they don't.
>Brand Narrative
What your brand stands for and the story that carries it, sharpened until both attract the right customers.
>Messaging Architecture
A creative concept for your brand, and the messaging system built from it, broken down per channel and audience.
[SVC_04]

Growth Systems

>Growth Strategy
Realistic growth goals and the strategy to reach them, so you always know where the budget has the biggest impact, and why.
>Hypothesis Roadmap
A roadmap of the hypotheses built for your goals, tested and ranked to get you there step by step.
>KPI & Tracking
Which KPIs to focus on, and how to measure them, so you see what's working and where to focus next.
[SVC_03]

Channel Strategy

>Channel Mix Design
Which channels, for which stage of the funnel, so spend matches your strategy and where your buyers actually are.
>Budget Allocation
When to spend and how much, based on seasonality, pricing, and other signals relevant for your channels.
>Media Support
Campaign execution, steered from strategy to reality, whether that's your team, a freelancer, or an agency.
[SVC_05]

AI Integration

>AI Audit
Your current AI use in marketing, the untapped opportunities, and a priority list of what to act on.
>Custom AI Systems
AI systems and tools built specifically for your marketing, running in your stack and owned by your team.
>Workflow Automation
Automations built based on your marketing processes, identified and implemented to free up time for critical work.
[SVC_06]

AI Education

>Workshops
Workshops to get your whole team on board with how and where AI fits into your marketing.
>Training
Training in smaller groups, going deeper into the specific AI skills your team needs day to day.
>AI Playbooks
A written playbook, specific to your team and your tools, so the work continues without us.

One-off project. Ongoing partnership. Your call.

Engagements typically start at €5K. Most projects €10K–€30K.

[ PROCESS_LOG ]

How we work.

From first conversation to implementation.

[STEP_01]

Discovery

A real conversation. No pitch. We identify and audit the real bottleneck. Together.

[STEP_02]

Scope

The problem, the right solution, and what success looks like. Clear, concise, signable. Nothing more.

[STEP_03]

Deliver

Fast. Focused. Not a deck. Built for your team to execute and build on.

[STEP_04]

Evolve

What works scales. What doesn't gets killed. Ongoing partnership if you want it.

The Engineers.

Two marketing experts. Two builders. Marketing is our first language. AI is how we make it work harder.

Adrian Fahle
[ ID: FAHLE_A ]

Adrian Fahle

Co-Founder

> Strategy and AI are Adrian's playground.

> He combines analytical depth with hands-on building -- developing strategies, stress-testing assumptions, and building AI systems that actually deliver in practice, not just in theory.

> He has spent years working at the intersection of marketing and AI: first asking how they fit together, then designing programs that answer that question for real teams.

> At ADER Edge, he connects the data, the strategy, and the AI that make growth compound.

Eric Vissers
[ ID: VISSERS_E ]

Eric Vissers

Co-Founder

> Eric has a knack for spotting the untapped potential everyone else walked past.

> He has spent his career turning marketing complexity into performance -- running campaigns across channels, markets, and budgets in the tens of millions, with a relentless focus on what actually moves the number.

> For him, marketing isn't a planning exercise. It's a growth engine. And it works when everything connects.

> At ADER Edge, he architects the full marketing system -- from channel mix to execution -- and makes sure it runs.